Here is a couple of quotes from the Nathan Gotch's SEO strategy video you can find below.
"The truth is that a slow loading website won't only hurt your organic search performance but it can actually hurt your business as well."
"There are countless studies showing the importance of website loading speed and its effect not only on your organic search traffic performance, but also on your businesses performance as well."
Some case studies underlining the importance of your website loading speed:
"1 (one) second delay in website loading speed can reduce conversions by 7%."
"Mozilla Firefox reduced their average website loading time by 2.2 seconds, which increased downloads by 15.4%!" -Mozilla.org (see article)
Slow WordPress installation can be due to multiple issues. Here are some tips on how to reduce site loading time.
If your WordPress backend is very slow you may have too many active plugins. Executing every one of them on every page load is straining your server. Go through the admin panel's plugins page and disable the plugins you don't really need.
Adding lot's of large and unoptimized images to your page are an easy way to slow down response times. Go through your images and shrink them to optimal size.
Use Speed Up WordPress plugin to enable GZIP compression, document expire times, and image lazy loading. This way the images are compressed before sending them to visitor. Lazy loading loads the images just before they become visible to the user which dramatically reduces the initial loading time. Enabling expire times results in files being cached in the browser and thus require no loading at all!
Your WordPress installation or plugins may be out of date. By installing the latest version of WordPress you ensure the loading times are not hindered by old code. In addition to fixing bugs and issues, many WordPress updates account for improved speed, so keep your WP installation up to date.
Also your theme may be programmed poorly. Use WordPress themes that are verified to be fast and SEO-friendly.
With these tips you are on the right path on slow website troubleshooting.
The plugin modifies your site's settings including Apache .htaccess configs safely to improve performance. Fast loading times for pages and files is vital for great user experience and high search engine rankings.
You have the power to enable/disable any feature via control panel. Automatic check verifies gzip compression is up and running correctly when you activate it. Document expire times allow user agents to use cached content so only changed files are downloaded at each visit.
Enabling the Minify HTML setting results in smaller file size and cuts down the download time. Image lazy loading makes the images on your posts to load only just before they become visible to the user. This decreases traffic and the page will be initially loaded comparably much faster.
Speed Up WordPress plugin is a great aid for websites taking long time to load. You can cut down your website optimization services cost by utilizing this handy plugin. To see the results use some online service designed to benchmark web page load time and diagnose other website problems.
There are many online website speed comparison test tools to test hosting server speed. Google offers a service called Page Speed Insights. Other tools include GT Metrix and Pingdom. Use them to find out your page speed before and after you have enabled Speed Up WordPress plugin to be ensured of the results.
Especially check the front page running time since that is usually the most popular part of your site.
You can use this plugin on your own server or in hosting services such as Bluehost and Godaddy hosting to quicken slow WordPress site. Go to Plugins → Add New → Upload Plugin and upload the zip file you got from Creative Market. Alternative way is to extract the plugin zip file and place it into your site's plugins directory.
In the Installed Plugins page activate the plugin and go to plugin options page Settings → Speed Up WordPress to set it up.
Create a free account at Creative Market to receive life-time updates and support. Download the plugin now for discounted price only $10 here.Download now at
If you would like this plugin to have some related feature you need, please send a comment to the page here and it will be possibly included in future releases.